Important SEO tips for your website image optimization

C
CGMIMM Import
September 23, 2020
Digital Marketing Agency in India

With the increasing efficiency of Google crawlers, the process of getting satisfactory ranks of your websites has really become a daunting task. Every business must optimize the website for mobile, voice, images, content, structure, and many more. Image optimization is considered as an important parameter of the Digital Marketing Agency in India which influences Google ranking. It is basically a list of long and easy steps that can compile your images into a web-friendly format to increase your page rankings. 

  1. Name your images

It is essential to name the images that should describe what actually they are. By naming the image, you will get to know about how to use the keyword in the right place and let the Google understand everything about an image. Thus, choosing the right name for your image in between 4-5 words helps you begin the image SEO process at Best SEO Company in India.

  1. Scale your images

The loading time of your website plays a significant role that is mostly affected by the images. The majority of visitors wait about 3 seconds on a desktop and 5 seconds on their mobiles for a website to load. Now, overstuffing your article with huge images will make your website heavy and consumes lots of time in loading. Therefore, scaling your images effectively by the use of WordPress helps you to visit a page easier and quicker.

  1. Reduce the file size

For proper SEO of the image, Digital Marketing Agency in India should serve the image in the smallest file size possible without compromising on the quality of it. This can be done by removing the EXIF data or taking the help of other websites. An image file size below 70kb is right for an e-commerce site. 

  1. Captions capture

As per the survey, the captions under the images are read by an average 300% more than the body itself. Avoiding this factor will reduce your potential readers. Visitors are largely attracted based on what reference the image is used. The caption should definitely follow the main images, instead of the other helping images.

  1. Add Alt text and title text

In some cases, images are not properly available to readers. So, an alt text or alt tags display a descriptive text of the image and ensures the proper functionality or information for the readers. Best SEO Company in India must always add them and use the SEO keyword of the image in it. Also, you can write about the main attributes of the image and add some non-essential information here.

Conclusion

Climbing to the top of the search results can be a complex task, but appreciate the efforts when you start to see the returns in terms of organic traffic. To get the success, you need to do everything to rank your website, and image optimization can be the extra spark your site needs to outrank the competition. In addition, you need to follow these basic steps to ensure your image optimization for user experience and search. https://nextbigtechnology.com/digital-marketing-seo/