Tools and Tips to write SEO driven content

Content is always the king in Digital marketing. Writing high quality content is not an easy task. Every content writer invests a good amount of time in writing content. But when it comes to high quality SEO friendly content, it requires double the time and efforts.

Content SEO is a key part of any SEO strategy. Without content, it’s impossible for your site to rank in search engines. It’s therefore, crucial to write and structure quality content.  

Search engine optimized (SEO) websites with solid authority and a good backlink profile rank higher in the search engines.

If your website shows up on the main page, you’ll get more clicks, shares, likes, and customer engagement.

What Is SEO Content?

To understand what marketers mean by SEO content, it’s helpful to break down the phrase into its component parts:

• “SEO” refers to search engine optimization, or the process of optimizing a website so that people can easily find it via search engines like Google.
• By “content,” we mean any information that lives on the web and can be consumed on the web.

1. Keyword research

You start by identifying keywords relevant to your topic. You either come up with them off the top of your head, use the keyword planning tools like the one from Google, use a more advanced SEO tool like Ahrefs or SERPSTAT, or hire an SEO agency to do that for you.

Keyword research has four steps:

• First, you write down the mission of your business;
• Next, you make a list of all the keywords you want to be found for;
• Look at search intent
• Finally, you create landing pages for all these keywords.

2. Site structure

Good structure helps Google to 'understand' your site.

By creating such a structure, you can use existing content that has attracted links from others to help other pages rank as well. Your site’s structure will help spread some of that link juice to the other pages on your site.

3. Copywriting

The best way to get people to read and engage with your content is to write content that is useful and entertaining. Search engines reward sites that have high-quality, relevant content.

The first requirement for high-quality copywriting is to write original content. Your blog post or your article should be ‘fresh,’ new and original. It has to be different from all the other blog posts and articles that are already on the internet. It should be content that people will want to read.

If you want to write original content, you should think about your audience and who they are. Also, ask yourself:

• What do you want to tell your audience?
• What will be the main message of your article?
• What is the purpose of your article?
• What do you want your audience to do after they’ve read your article?

4. Optimize the length of your article

Take a look at your Google Analytics reports and see which posts generate the highest engagement for you. Which ones are visited the most and which ones are read for the longest amount of time. And then, which ones generate the highest conversions, e.g., newsletter sign-ups.

It’s not enough to write 300 word articles anymore. But it’s also not about watering down your content. Write appropriate long articles.

5. Optimize your images

Images are essential to making your content interesting and shareable. People are far more likely to purchase from a company whose website has attractive and relevant photos.

Make sure you also optimize the size of the photo. Pictures that are too large will slow down the load time and hurt the SEO.

Make the image as small as possible without compromising the visibility or quality.

6. Make the content shareable

The next step is to make it shareable. Websites like ShareThis and AddThis make it easy to add social media buttons to your website so people can share the content easily.

7. Add links to previous content

One of the ways search engines rank content is by the number of backlinks they get.

Good content tends to get a lot of backlinks – both external and internal.

If you want to drive traffic and rank your older content higher, then you can’t forget to link to them from your newer posts.

8. Use headlines and sub-headers

Using headlines and sub-headers does several things for SEO optimization.

First, it makes your writing skimmable and therefore easier to read for your readers. People are more likely to share things that are easy to read.