Unboxing Experience

Why are Unboxing Videos so Popular?

Unboxing videos are often featured in the top 10 most viewed Youtube videos of the week or month, making their way through music videos that cost hundreds of thousands of dollars to shoot and videos that make the buzz .

We all like unpacking a new product that we were finally hoping to receive. But why do so many people watch unboxing videos of products that other people have received? We can list a number of reasons.

The Passion Felt Towards the Product

One of the main reasons is the proven enthusiasm for the product itself. For example, the release of a new iPhone or a new Sony console are international events that many fans look forward to.  Some time before the release, sometimes the day before, some "privileged" people get their hands on the object of desire and make a video of unboxing of the latter. This is important for advertising as well as packaging companies. 

Apple Unboxing Experience

An unboxing video shows a real person and a real object. Although this is the same product we have seen and reviewed on posters, advertising videos, and conference broadcasts, we can finally discover it in all its authenticity, without special effects, without hype . We can say that the unpacking video is the act of presenting a coveted object in its undressed state .

Unboxing provides consumers with basic information that is often missing from traditional forms of advertising: a true glimpse of the size, shape and, most importantly, the appearance of the product under normal lighting, manipulated by someone like you and me.

A Hidden Need in our Subconscious

The attraction of unboxing videos lies partly in the sense of anticipation they generate, regardless of what is presented. In other words, watching someone unpack and manipulate something new seems to satisfy a subconscious desire.

Our desire to see people unpacking consumer products as a form of entertainment may be rooted in teleshopping channels, where products are examined in a relaxed, detailed, and up-to-date way.

The craze for unboxing on YouTube has been a revelation for brands. Some have managed to create their own unboxing videos, although obviously biased. However, an unboxing video is different from a review video, and can more easily maintain a neutral tone. To preserve some kind of authenticity, other brands sponsor YouTubers to do it for them.

Maybe unboxing videos give us a little more time and space at the age of click-purchase. They allow people to consider their purchases, as they used to do, when vendors had the patience and pleasure of demonstrating products and allowing us to review them.

Why Unboxing Has a Place in Your Marketing Strategy?

Youtube is the second most used search engine in the world. The plethora of videos that reside there and are uploaded each second entertain more than a billion users a month.

Merge Youtube, digital marketing generally, influencer marketing specifically, and consumer products, and you get, you guessed it, an unboxing video.

If you are an entrepreneur, you understand why unboxing videos are powerful and why you must absolutely take advantage of the hype, without forgetting to pull out of the game.

The Market is Huge and You Have Your Place

More than a third of millennials will likely watch an unboxing video this year, and more than 70 percent of those users will say that this content will impact them. The immense popularity of these videos should inspire you to think about their implementation in your own marketing strategy.

Offer Honest and Transparent Content for Your Audience

This is one of the main reasons why unboxing videos are extremely popular. They are, for the most part, impartial, true and honest, unlike advertisements and official demonstrations.

Unpacking videos are the closest to word of mouth, which remains the most effective marketing strategy to date. Combine this with the fact that it is almost impossible to lie in an unboxing video, and you get a way to influence and an excellent marketing strategy just waiting to be used.

Watching an Unboxing Video Makes People Happy

To see someone smile, to see someone happy makes us happy. It's psychological and it's human. Better known as empathy, it is simply the ability to identify with and understand someone's emotions. In an unboxing video, you see the excitement of the person unpacking as well as the tension and excitement before the unveiling of the object of lust.

When you see someone happy by unpacking an article, you are more likely to unconsciously replicate that emotion and you will feel like owning and opening the same article yourself. This emotion will persist in your audience and will be revealed at the next contact with the product, online or in store. A custom box can become a surprise gift with uniquw unboxing experience.  Custom Box Market has been making such custom boxes for a long time.