What is SEO and Why is it IMPORTANT
Even before the pandemic started there was a rise in online marketing and by looking into today's scenario, it has become necessary for businesses to have their online presence. So, you might have decided to set up a website for your business or are thinking of reviving your existing website. One of the ways to get people to visit your website is through SEO. You might have heard about this term before and wanted to know about it. In this post, we’ll explain to you What SEO is and its importance.
Search Engine Optimization (SEO):
It is a process of optimizing or improving the ranking of the website (or piece of content) on search engines like Google, Safari. It is an organic process, which means you don’t pay for improving the page or website ranking.
There are basically two types of SEO:-
On-Page SEO- This involves technical aspects (like proper use of code, page speed) and content-related aspects (its quality & structure) to make sure that search engines can find your web page and show it in the search results. On-Page SEO has a direct influence on your website which involves crucial factors to work with.
Off-Page SEO- This is the non-technical part of SEO which involves, link building, social profile, business listing, social bookmarking, article submission, web 2.0 submissions. This SEO helps in the authenticity of the website which comes with the quality and relevance of sites that link to your website.
Importance of SEO:
SEO attracts potential customers which makes it vital for your website. Followings are some points explaining the importance of SEO-
- It improves the Visibility and Ranking of your website, making it easier for potential customers to find you when they search for something you have to offer.
- Increased Web Traffic which brings potential customers. This helps to increase your sales – because the more relevant people come to your website, the more likely you are to sell to them.
- The higher your website rank on search engines, the Credibility of your website also increases. Credibility here means that your website is trustworthy, high quality, relevant, and has something to offer.
- SEO improves the User Experience and creates a seamless and positive customer experience.
- SEO can help in not falling into the problems like duplication of pages.
- SEO also helps Google to read non-textual content, like multimedia.
Conclusion:-
The role of SEO has expanded significantly over the years. In particular, SEO helps consumers when in need, and implementing robust, quality SEO on a brand’s website and digital properties will benefit brands and their marketing efforts. It also brings new opportunities to light and makes you understand the environment of the web.
In our opinion, if you have a website and you want to get more traffic, there’s no doubt about it: SEO should be part of your marketing efforts. It brings future-proof success for any type of business and is critical to a brand’s web presence now and in the future.
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