Guidelines for creating a business website
There are several hallmarks of corporate website design that are highly recommended to follow. There are numerous platforms and ways in which a website can be created. For a moment we will focus on building a company website on WordPress technology. A good and user-friendly website on this platform requires good UX/UI design developments. More precisely, they should be maximally themed with the business for which the site is made. Sites need to be optimized for speed and be "smart" and easy to work with.
Design during the creation of the company website
Most often, when working with WordPress, ready or semi-ready themes are used. The biggest market for them is “Themeforest”. Here are some of the most popular topics:
- Crocobrock demos
- Avada demos
- OceanWP demos
- Brooklyn demos
- Rife design
- Elementor PRO templates
- Divi templates
These are the easiest websites to create. Often, the sites of many competitors in a given niche can be similar, but on the other hand, they are much more budget-friendly. Experts advise if you intend to create a site for your company to allocate more funds. This will allow to build a different and sustainable site than that of your competitors in the market. This combined with other good practices will get the site on the front pages. Which alone will be very important to have more customers.
There is also a second way to create a site with the help of the above topics, but with some refinement by the right specialist. It can be made to look much more original and stand out compared to that of other companies in the niche. These are sites that are also created from ready-made themes. With the difference that more work and tinkering is put into the main pages of the site, or those that will be considered as such. Very often these are the home pages or pages where a company's services are described. These pages are better optimized and arranged, which makes the overall impression better.
There is a third option where the site can be created from scratch. That is, the developers will start from the "white sheet". This is a difficult and time-consuming task. It is also important the people who will develop it, because the research and attention required to create this kind of site is much more comprehensive. In this case, a detailed analysis of competitors in the niche is done. After that, a unique site is created that no one else will have. This is of course the best option according to studies, statistics and specialists, but not least and surprisingly, it is also the most expensive.
Functionality of the sites
Depending on the niche of the business for which a site will be built, there are different plugins and functionalities. These are, for example, the contact forms, service menus and others. These plugins exist ready and prepared for direct embedding in the site. This is exactly why they don't always work properly. Analytics and site speed meters show that it is good to keep them to a minimum, as they slow down and sometimes even "break" the site or part of it.
The second option is to work these functionalities with code, and writing this code happens manually by programmers. This, of course, takes more time, but is much more convenient and good overall for the site. Functionalities are made individually and uniquely for the project, allowing them to work well. And at the same time not to create problems for both the users and the owners of the site.
There is also a third option, which is most often used by larger enterprises and companies. Sometimes writing code and just putting in plugins won't do. Especially when dealing with large company sites. Some of them, for example, want to monitor the stock availability of their goods and have it directly reflected on their site live and at the moment. In such cases, APIs are used. These are external software that interacts with the site in a specific way, depending on the goal to be achieved.
Text content of the sites
This is perhaps the most important and mandatory requirement for a site to be user-friendly. The way information is presented can be vitally important. When it comes to creating texts for example in legal or medical guidelines, it is always best to have the materials written by a specialist in the field. If it is about internal company details, it is best to have it in writing by yourself. If you are a specialist and want a website built for you, you can also write the specialized content on the website. Of course with some guidelines in the direction of SEO, because that matters too. When we talk about general topics like commercial content, blog articles and others it is quite normal to hire a copywriter to take care of their creation.
